I design and lead across craft, strategy, and culture.

USA: LA + NY

  • AKQA
  • DIRECTV
  • Live Nation
  • Tribal DDB
  • Huge (for Google)

France + EU

  • Accor
  • Brevo
  • Deezer
  • TheFork
  • BNP Paribas

Focused on

  • Enterprises
  • Start/Scale-ups
  • Tech companies
  • Design Agencies
fig. 0 — hero, rev. 07.2026
01  previous partnerships

A selection of the organizations I've partnered with, from global enterprises and agencies to early-stage teams and startups.

logo wall

My career has spanned roles agency-side and in-house working across multiple industries such as: Automotive, Entertainment (Music + Television), Finance, Retail & Consumer Goods, Technology, Telecommunications, Travel & Hospitality.

I thrive in different contexts, environments, and partnership models including:

01

In-house

role · full-time

I'm energized by the challenges of recruiting, building, and leading high-performing design teams, as well as defining and executing a clear, impactful design vision and strategy. In global organizations, I thrive on the challenge of localizing brand positioning and visual systems across diverse cultural contexts, while thoughtfully adapting digital product experiences and value propositions to resonate in different regions.

The complexity and messiness of this work, combined with the opportunity to build trust-based relationships across cross-functional teams, are what truly motivate and drive me.

02

Independent Contractor

engagement · project

I have extensive experience onboarding and integrating rapidly into an organization in order to enhance an existing team. I'm comfortable taking on a range of roles, from hands-on execution to leadership, with the aim of augmenting established design organizations and ensuring successful delivery of short and long-term projects and objectives.

03

Near /
Off-Shore

remote · latam

I have successfully partnered with U.S. and European companies as a remote extension of their teams. Through clear communication, cultural awareness, and a strong sense of ownership, I make distance effectively irrelevant. This approach allows me to draw on the dynamism and growing tech ecosystem in LATAM, while enabling the organizations I support to benefit from greater cost efficiency without compromising quality or productivity.

fig. 1 — previous partnerships
02  professional evolution

I came to Art and Design through Architecture and Engineering. The rigor stayed, the direction changed.

I got my start in Advertising prior to discovering my passion for the Social Sciences, which lead me to the fields of UX, Product Design, Service Design, and DesignOps.

While my core remains Visual Design, I expanded my skills in areas such as Cognitive Science, Human Factors, Systems Thinking, and Taxonomy. This evolution helped uncover my fascination for orchestrating and designing interactions as well as building, scaling, and leading design teams while focusing on efficiency and fostering an environment where high quality and successful work can flourish.

Professional Migration

Fluent in English, French, and Spanish, I’ve worked on-site in 19 countries with approximately 7 languages.

I have been part of global brand and product launches in Europe and the American continents. Hiring and recruiting, as well as managing teams and stakeholders while successfully building systems and impactful solutions.

Acquired skills
fig. 2 — professional evolution
03  strengths & expertise

I thrive in owning the design function and taking responsibility for advancing design culture. While I consider myself a generalist, my core strengths are:

01

Visual &
Interaction Design

I have strong command of the fundamentals including Design History and Human Computer Interaction principles. My experience spans across branding, advertising, experience design, product design, design systems.

I’m able to combine visual design craft with sophisticated interaction design to deliver experiences that are both highly usable and emotionally resonant. It has always been important to me (even when managing and leading teams) to remain a hands-on contributor and focused on establishing high-quality standards.

02

Experience Orchestration

As I gained experience, I went from simply focusing on a product to focusing on the way we participate in people’s moments, days, weeks, and years. From technical and usability metrics alone to including values and principles as new criteria for quality.

I enjoy envisioning and creating solutions in complex environments, customer experiences with many moving parts. Establishing an approach that requires crafting channels and touch-points intentionally as a system to support customers and their end-to-end experiences over time and in multiple contexts.

03

Information Architecture

In direct contrast to Visual Design, I'm passionate about what people don't see but what they experience without having to think about it.

My enthusiasm for IA was born while designing for multilingual and multicultural contexts. Ensuring content is not only organized and findable but also resonates with diverse audiences. My personal migration history (and needing to learn multiple languages) surely weighs in on why I have such affinity for designing the right content and creating accessible experiences.

04

Design Operations

I’m committed to ensuring that design and business strategy are intentionally linked, and that the needs of design teams are met in a responsible and sustainable way.

I didn’t naturally grow into a role in DesignOps. Competencies such as business acumen, program management, values and culture weren’t my priority early in my career. However, I soon discovered the importance of not only advocating for the experience of the customer, but also for designing the design team’s experience. I understand the importance of establishing processes, rituals, and structures that enable teams to deliver their best work.

fig. 3 — strengths & expertise
04  how i work

Four convictions shape how I lead and how I design. They're not a process to follow, but principles that hold up under pressure.

  1. 01 Build conditions
    Leaders build conditions, they don't hand out answers. Nobody can give a team the answers. The work of finding them is inseparable from the work of getting better at the job. My role is structure, trust, clarity of purpose, and the freedom to fail usefully. DesignOps isn't overhead. It's the difference between a team that does good work occasionally and one that does it reliably.
    doc. 03.1
    Structure, not answers.
  2. 02 Belonging isn't binary
    It's a threshold, and it's personal. What feels like enough clarity or connection for one person is insufficient for another. I don't design or lead toward a single default. I build systems with enough different entry points that people with different thresholds can each find one that holds them.
    doc. 03.2
    A threshold, and personal.
  3. 03 The outsider's edge
    The outsider's position is an asset, not a gap. Not belonging by default forces a particular kind of attention. You read rooms, you notice what a system assumes, you ask whether it should. That precision is the throughline of my design and leadership work.
    doc. 03.3
    Attention as method.
  4. 04 Continuity & change
    Continuity & change aren't opposites, they're the material. I've rebuilt myself more than once and still believe deeply in what endures. The best design and the best teams both live at that edge, negotiating what to hold onto and what to release, deliberately.
    doc. 03.4
    Hold and release.
fig. 4 — how i work
05  off the clock
My constant losing battle: $pending too much mon€y on vinyl records and vintage instruments.
pl. 05.1–05.4
analog · uncomplicated
rev. 07.2026
Vinyl record collection
pl. 05.1 — vinyl, 33⅓
Moto Guzzi Le Mans motorcycle
pl. 05.2 — moto, 2-stroke
Fender Jaguar guitar
pl. 05.3 — jaguar
Low rider automobile
pl. 05.4 — low rider

As a kid in Los Angeles I was heavily influenced by skate and surf culture, graffiti, and punk music. This left a mark and inspired my love for community, DIY, and design craft.

I have an affection for uncomplicated machines such as 2-stroke motorcycle engines and automobiles with minimum electronics. I suppose my love of analog and simplicity comes naturally, especially given a day job spent inside complex digital tools.

fig. 5 — off the clock